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Fine Experience Design since 1995

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TNC Fine Experience Design is an agency specializing in advanced experience design, interactive entertainment and emerging communication technologies. It designs and produces innovative customer experiences for international clients in retail, entertainment and technology.


It was founded in 2014 as a spin-off of trailblazing TNC Network which has earned an international reputation since its launch in Paris in 1995 with its trend-setting events, retail spaces, showrooms, congresses, Internet and broadcast extravaganzas.



TNC Fine Experience Design is a worthy partner for clients seeking to empower their communications strategy with innovative and effective solutions, developed with a healthy dose of vision, and a clear sense of purpose.

The agency's focus is on the design of original customer experiences based on powerful engagement dynamics, as well as on the development of ground-breaking retail spaces and fully-fledged events for shopping malls and consumer brands. Ongoing comprehensive consulting and speaking activities complement these services.



The international clientele of TNC Fine Experience Design and TNC Network comprises:

Premium shopping malls, top consumer brands from the personal care and home care industries, leading interactive entertainment and IT companies, all major European broadcast networks, as well as renowned research institutes and industry organizations.



TNC Fine Experience Design benefits from the unique skills TNC Network has gained from the design and production of a refreshingly new style of trend-setting events, showrooms, and congresses.


Best-known productions include the groundbreaking GAMEHOTEL and Electrolobby event series, as well as numerous custom-tailored B2B and media events, congresses, and corporate innovation workshops.



TNC Fine Experience Designs draws on the extensive expertise TNC Network has acquired in the design and production of innovative cross-media and program concepts for broadcast media and the Internet.


Productions range from groundbreaking live TV/Internet extravaganzas to large-scale networked shows on three continents, from powerful feature series to state-of-the-art interactive entertainment events.



"One of the world's most interesting concentrations of digital thinkers and designers." (Salon, San Francisco).

"The hottest place for digital innovation." (Idea Magazine, Tokyo)

"Unlimited potential for creative world-visions." (FAZ, Frankfurt)

"One of the most interesting consulting labels we stumbled upon recently." (BBC, London)

"The specialist in electronic event design." (Libération, Paris)




TNC Fine Experience Design completes its experience design services with comprehensive analysis and consulting activities.

During innovation workshops, focus sessions, and seminars, in high-value reports, scenarios, and case studies, it identifies the relevant patterns and meanings in current developments, and provides the essential strategic vision to better forge a path through the shifting sands of our rapidly changing consumer, communication and entertainment worlds.



TNC Fine Experience Design was founded by interactive entertainment and digital lifestyle experts, seasoned experience designers, event and media producers, Tina Cassani and Bruno Beusch.

It is operated in conjunction with an international team of high-profile project-related professionals.



GAMEHOTEL, a series of highly successful international events on interactive entertainment, is TNC Network's flagship event production, and continues to inspire the innovative concepts developed by TNC Fine Experience Design.

Since its spectacular Paris debut, the celebrated event series, dubbed the "symbol of future events on video games" (Yahoo), has been exposing the latest trends in interactive entertainment in vibrant shows and enthralling congresses in San Francisco, Cologne, and Zurich. more




Founders Tina Cassani and Bruno Beusch speak regularly at conferences and events around the world.

The broad experience acquired as founders of TNC Network and TNC Fine Experience Design, as experience designers, event organizers and media producers, as mentors, directors, curators, and digital lifestyle pioneers, is equally appreciated at innovation conferences, seminars and workshops, as well as at corporate events.



Contact data, and more information on how TNC Fine Experience Design can work with you. more


CONTACT & MEDIA

CONTACT
If you wish to contact TNC Fine Experience Design, receive information on how the team can work with you, or learn more about events, innovation workshops and speaking activities, please send a message to:

 

CONTEXT - SELECTED ARTICLES, WHITE PAPERS & INTERVIEWS

"Replay Value - The Power of Gamification", article by TNC Network Director Bruno Beusch, and Executive Producer Tina Cassani; in: GDI Impuls - Global Playing (Fall 2010) | available on request |

"Try Store", article on TNC's innovative Try Store retail format; in: Werbewoche - Wochenzeitung für Marketing, Werbung, Medien (2012) | pdf: german |

"Game Changer", monthly column by TNC Network Director Bruno Beusch, and Co-Founder Tina Cassani; in: Persönlich - Wirtschaftsmagazin für Kommunikation (2010/2012) | available on request | Episode 5: "Glatt Try Store - Shopping of the Future", pdf: german |

"Highscore in der Shoppingmall. Wie Interaktive Unterhaltung die Konsumwelten der Zukunft verändert", article by TNC Network Director Bruno Beusch, and Executive Producer Tina Cassani; in: German Council Magazine - German Council of Shopping Centers (Summer 2010) | available on request |

"Wachstumsbranche Games. Interaktive Unterhaltung im Fokus von Marketing, Werbung und Markenkommunikation", article by TNC Network Director Bruno Beusch, and Executive Producer Tina Cassani; in: onetoone Dialogmarketing, Fischer's Archiv, Hamburg (Spring 2010) | available on request |

"Replay Value", article by TNC Network director Bruno Beusch, and Executive Producer Tina Cassani; in: Persönlich - Wirtschaftsmagazin für Kommunikation (Fall 2009) | pdf: german |

"Wir würden alle ruhiger schlafen", interview with TNC Network Director Bruno Beusch; in: Sonntagszeitung (June 2009) | pdf: german version, part 1 | pdf: german version, part 2 |

"Games sind das Leitmedium unserer Epoche". Interview with TNC Network Director Bruno Beusch; in: persoenlich.com (Oktober 2009) | Link |

"Zwischen Funware und Game Fatigue", article by TNC Network Director Bruno Beusch, and Executive Producer Tina Cassani; in: GDI Impuls (Fall 2008) | pdf: german version |

"Chefsache Games", article by TNC Network Director Bruno Beusch, and Executive Producer Tina Cassani on funware and game mechanics; in: persönlich - Zeitschrift für Unternehmensführung, Marketing und Kommunikation (September 2008) | pdf: german version |

"Du bist dran", article on interactive entertainment and marketing, by TNC Network Director Bruno Beusch, and Executive Producer Tina Cassani; in: GDI Impuls (Summer 2007) | pdf: german version |

"Das totale Spiel", interview with TNC Network Director Bruno Beusch; in: The Gap - Magazin für Popkultur (October 2008) | pdf: german version |

 
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