URBAN CULTURE COLLIDES WITH GAMES
20/02/2005 - Marc Ecko's forthcoming game Getting Up: Contents Under Pressure
modestly promises to be "revolutionary, genre-defining", to "put the
flag in the ground of popular culture", and to explore new ways to
market games.
The urban fashion mogul, and founder of the famed rhino brand Ecko Unltd., will base his first venture in video games on the universe of graffiti culture that has played an integral role in his development over the past ten years. Acclaimed hip-hop artist Talib Kweli will provide the voice of the game's protagonist, Trane. Getting Up, developed with Collective, and published by Atari, should also receive a mobile add-on, developed by Sorrent.
At the same time, Atari announces a second collaboration with Shiny Entertainment for a follow-up to the Matrix Online game. The title has sold well, but has received harsh critical reception. The new game, Matrix: Path Of Neo, should again see the Wachowski Brothers closely involved with "script and directing" duties.
It will be interesting to see how much of their pop cultural elan game industry outsiders Ecko and the Wachowski Bros will manage to inject into these titles. (via GAMEHOTEL)
| Link |









