VOICEBUZZ - B2B INFORMATION & PROMOTION CAMPAIGN
An international consortium of technology and telecom companies, led by T-Mobile's research unit, contracted TNC Network to develop, produce, and implement a two-year B2B information campaign promoting a fresh image of state-of-the art speech technologies.
Relying on the combined power of a unique interactive game experience, attractive user scenarios, the industry's first dedicated weblog, and a powerful set of visual claims, the campaign turned the complex, technical matters into compelling stories, and positioned advanced speech technology as a leading interface solution, complying with key consumer trends.











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