PRIX ARS ELECTRONICA - INTERNATIONAL AWARD RE-BRANDING
The organizers of the world's largest and most renowned award for innovation and excellence in digital technology, Austrian Prix Ars, commissioned TNC to refresh the brand's image, and extend its appeal towards innovators in the young designer's scenes.
TNC Network integrated some of the world's most forward thinking digital luminaries into a dynamic selection and nomination process, created two new competition categories, and launched a smart word of mouth buzz campaign that significantly increased the award's international exposure among new target audiences.
Catalogue texts (web):
RESPECT! - Prix Ars Electronica | english | german |
(in: Prix Ars 2001, Springer New York/Vienna)
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