TNC NETWORK INFO
TNC Network is a digital media consultancy specializing in innovative event, cross-media, and communication design. Its focus is on interactive entertainment, digital culture, and emerging communication technologies.
TNC Network has earned an international reputation with the refreshing style and distinctive look of its unique design and communication solutions, developed with a healthy dose of vision, and a clear sense of purpose. | in the media |
TNC Network produces events, showrooms and conferences, designs cross-media concepts for broadcast media and the internet, and implements promotion campaigns and custom-tailored presentation solutions. It offers comprehensive consulting and coaching services.
TNC's services cover the entire spectrum from the initial consulting, and analysis stages to concept, design, production and technical implementation, including training and coaching. | services |
"TNC Network combines extensive expertise in both analysis and production, with its cross-media approach, and its broad connections in business, media, culture and education", says creative director and TNC Network co-founder Tina Cassani. "This sets it apart from traditional consultancies and creative agencies, and enables it to answer client directives in a unique and original way," adds TNC Network director Bruno Beusch.
TNC Network's clients in industry, media and interactive entertainment, research, education and culture comprise IT companies, all major European broadcast networks, industry organizations as well as public research and educational institutes, prestigious museums and festivals. Its projects can be found at industry events, trade fairs, and technology festivals, in research centers, on broadcast media, and on the internet. | clients |
TNC Network is operated by an international team of high-profile project-related digital media professionals. It was founded in Paris in 1995 by renowned interactive entertainment and digital culture experts, event and media producers, Tina Cassani and Bruno Beusch. | team |
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TNC NETWORK TEAM
TNC Network is operated by an international team of high-profile project-related digital media professionals. It was founded in Paris in 1995 by renowned interactive entertainment and digital culture experts, event and media producers, Tina Cassani and Bruno Beusch.
As long-time advisers to prestigious technology festivals, mentors in cross-media think tanks and experts in international research projects, as producers and directors with all major European broadcast networks, curators at prestigious festivals, members of award juries, and frequent speakers at conferences, Tina Cassani and Bruno Beusch are closely connected world-wide, and draw from an extraordinarily broad range of experience. They have each over 15 years of experience in digital and broadcast media, event and communication design in Europe, the US, and Asia.
They continually cultivate and extend their knowledge by actively maintaining an intense exchange with key players in business and industry, media and interactive entertainment, research, education and culture. This activity is crucial to TNC's success and the high quality of its services. | speaking services |
Tina Cassani and Bruno Beusch were nominated for MIT Press' Leonardo New Horizon Award, as well as for the World Technology Award "for the most innovative individuals and companies who contribute to the advance of emerging technologies for the benefit of business and society".
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CLIENTS
TNC Network’s international clientele of industry, media and interactive entertainment, research, education and culture, includes IT companies, all major European broadcast networks, international industry organizations, public research and education institutes, as well as prestigious museums and festivals. Its projects can be found at industry events, trade fairs, and technology festivals, in research centers, on broadcast media, and on the Internet.
Clients include: ARD/German Broadcasting Corp., Ars Electronica, BBC, BR, Cité des Sciences et de l'Industrie Paris, CMP Media San Francisco, Comverse, CR/Czech Broadcasting Corp., DRS/Swiss Broadcasting Corp., EU Media Program, Federal Office of Communication, France Telecom, FutureLab, HFN Media, HR, InterMedium Institute Osaka, Microsoft, Musée National des Techniques Paris, ORF/Austrian Broadcasting Corp., Prix Ars, Radio France, RBB, RSR, SK Telecom Seoul, SR, T-Mobile, TMIA, VMA, WDR, Wired, Xbox, ZKM.
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EVENT DESIGN
As a "specialist in electronic event design" (Libération, Paris), TNC Network has earned an international reputation with the design and production of a refreshingly new style of trend-setting events, showrooms, and conferences.
Designed to meet the expectations of today's audiences, these events act as convivial marketplaces for the exchange of new ideas and visions, where fun and the desire for information mix freely with social pleasure and networking activities. As gathering places for a hip clientele of leading innovators, they offer a more “out-of-the-box” experience for the promotion of products or brands, the communication of messages, or the launch of a campaign.
Based on its successful modules, TNC Network develops, produces, and implements solutions tailored to the needs of its clients, be it standalone productions, or events integrated into trade shows, industry congresses, or festivals.
TNC Network's best-known event productions include the groundbreaking GAMEHOTEL events, and the oft-emulated ELECTROLOBBY showroom series. | project selection |
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COMMUNICATION DESIGN
Based on its extensive experience in cross-media and live event design, TNC Network develops powerful information and promotion campaigns, designs innovative presentation solutions, and implements easy-to-use information kits.
TNC Network's comprehensive communication solutions leverage the power of entertaining and instructive user scenarios, interactive game modules, and multimedia clips to catch they eye and ear of today's media-savvy audiences. They turn the often complex, technical matters of business presentations and product announcements into compelling, memorable, and inspiring experiences.
Optimized to fit the unique needs of marketing forces in industry, media, education and culture, these solutions are key differentiators in successful efforts to communicate the vitality of a product or message, engage audiences in a conversation, and increase visibility and brand recognition by breaking out of the mold of standard approaches.
Relying on its powerful modules, TNC Network develops cost-effective communication strategies designed to fit the needs of its clients, where its experienced in-house team is responsible for concept, storyboard, animation, talent direction, audio-visual pre- and post-production. | project selection |
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SERVICES
TNC Network is a worthy partner for clients seeking to empower their communications strategy with innovative and effective solutions, developed with a healthy dose of vision, and clear sense of purpose.
Its services cover the entire spectrum from the initial consulting, and analysis stages to concept, design, production and technical implementation, to training and coaching. It can either manage projects and campaigns from start to finish, or work as a partner with the clients' existing creative and production partners.
TNC Network's standard services comprise:
1) Event Design: the design and production of fully-fledged events, showrooms and conferences;
(services performed: concept, program, lineup, editorial content, audio-visual design, stage design, moderation/hosting) more
2) Cross-Media Design: the design and production of original cross-media concepts for broadcast media and the internet;
(services performed: concept, storyboard, talent direction, audio-visual pre-/post-production)
more
3) Communication Design: the design and implementation of powerful promotion campaigns; the development and programming of engaging presentation solutions (such as user scenarios, interactive game modules, multimedia clips etc.), and information kits;
(services performed: concept, storyboard and scenario, programming, motion graphics, graphic design, logo design, audio-visual production, user coaching and training) more
4) Analysis & Coaching: extensive analysis and coaching activity in focus sessions, seminars, and workshops, through research reports, studies and scenarios;
(services performed: concept, program, lineup, moderation, report authoring, white papers, case studies)
more
For more information on how TNC Network can work with you, please contact the team at:
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IN THE MEDIA
TNC Network has received praise from specialized and mainstream media. Some clippings:
"The hottest place for digital creation and innovation." (Idea Magazine, Tokyo)
"Refreshing and exuberant." (Edge, London)
"Virtual fireworks!" (Le Monde, Paris)
"One of the most interesting labels we stumbled upon recently." (BBC, London)
"The specialist in electronic event design." (Libération, Paris)
"Unlimited potential for creative world-visions." (FAZ, Frankfurt)
"A pioneer in innovative digital entertainment." (Facts, Zurich)
"One of the world's most interesting concentrations of digital thinkers and designers." (Salon, San Francisco)
"The creative force behind events celebrating the complexities and ironies of our emerging digital culture." (Leonardo Magazine, New York)
"The place where you discover tomorrow's games and digital heroes." (Télérama, Paris)
"Responsible for some of the most remarkable multimedia projects." (Wired, San Francisco)
"Relaxing atmosphere, cheerfully designed!" (Famitsu Magazine, Tokyo)
"Influential names check into GAMEHOTEL. A chance to sit in on interviews with some of the most innovative people in games - a success." (Gamespot, San Francisco)
"Fun, relaxation, and intelligent discourse; a much-needed counter-balance to the industry's play-it-safe agenda." (Xbox Nation, San Francisco)
"One of the most exciting new-media consulting labels." (Wolgan Misool Magazine, Seoul)
"Exclusive insights into the pervasive digital culture at the hot spot where game culture, net culture and club culture converge." (Sonntagszeitung, Zurich)
"The vanguard in gaming and digital pop culture. The opportunity to hear from some of the world's most forward thinking game designers, and a chance to win some cool urban vinyl! All we expected it to be and much, much more." (Mobile Entertainment Analyst)
"A great evening on digital pop culture." (Libération, Paris)
"Visions of the most innovative trends in interactive entertainment." (Joypad Magazine, Paris)
"It's a mix of visionaries from within and outside the game industry in a vibrant, interactive setting, and really showcases games as a driving force in today's popular culture." (Gamedev.net)
"One of few examples of complex network activity that covers many layers of public life at the same time. Clever social networking." (Rhizome, New York)
"A platform for net-inspired lifestyle." (NZZ, Zurich)
"Where the next-generation designers and thinkers collaborate." (Artbyte Magazine, New York)
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GAMEHOTEL - INTERNATIONAL EVENTS ON VIDEO GAMES
GAMEHOTEL is TNC Network's current flagship event production, an ongoing series of critically acclaimed international events on games and digital pop culture. Packed with ideas, style, and a whole lot of fun, the "symbol of future events on video games" (Yahoo) brings together innovators from inside and outside the interactive entertainment industry: legendary developers, top game executives, famous movie and music video directors, up-and-coming toy and fashion designers.
After the successful launch in Paris, US media company CMP contracted with TNC to add a cutting-edge GAMEHOTEL event to its annual Californian Game Developers Conference, the world's largest industry conference and trade event attended by over 10'000 visitors. GAMEHOTEL exceeds the expectations of growing audiences for light-hearted shows that merge fun with intelligent discourse. Prestigious venues, such as Sydney Opera House, plan to add GAMEHOTEL events to their programs.
Website: www.gamehotel.net
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CROSS-MEDIA DESIGN
From groundbreaking live TV/Internet events to large-scale networked shows on three continents, from powerful scenarios and storyboards to state-of-the-art interactive entertainment formats - TNC Network has acquired extensive experience in the design and production of innovative media and program concepts.
This "unlimited potential for creative world visions" (FAZ, Frankfurt) enables TNC to select the most effective channel, story format, and media platform in order to guarantee effective and original communication solutions.
Based on its successful modules, TNC Network develops media solutions tailored to the needs of its clients, where its experienced in-house team is responsible for concept, storyboard, talent direction, pre- and post-production.
Its best-known productions include the spectacular MILLENNIUM PARK series, and the wildly innovative techno-thriller and alternate reality game THE SCREEN TURNED BLACK. | project selection |
TNC Network has produced over 50 cross-media programs on various themes of digital culture in English, French, and German. It counts among Europe's pioneers in combining streaming and broadcast technologies.
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ELECTROLOBBY - SHOWROOM FOR DIGITAL CULTURE & LIFESTYLE
Ars Electronica, the world's leading festival for digital technology, contracted TNC to design, curate, host, and produce an annual showroom spotlighting leading young digital innovators, as part of its annual exhibit attended by over 30'000 visitors. TNC Network set new standards in the presentation of the latest trends in digital culture, with its internationally acclaimed, and oft-emulated "popular Electrolobby" (Wired).
Stepping beyond the typical booth setup, TNC designed a spectacular 1600 square meter space that blended conferences, keynote presentations, product demonstrations, and company showcases. The unique environment proved to be fertile ground for spotting creativity and innovation that push the envelope, in an ambiance explicitly designed to match the style of the digital generation.
Catalogue texts (pdf):
Next Level Attitude | english | german |
(in: Takeover, Springer New York/Vienna)
The Top Level Domain Of Life | english | german |
(in: Next Sex, Springer New York/Vienna)
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SPEAKING SERVICES
TNC Network founders, Tina Cassani and Bruno Beusch, speak regularly at conferences and events around the world.
The broad experience acquired over the past 15 years as directors of TNC Network, as event organizers, media producers, as mentors, directors, exhibition curators, and digital media pioneers, shows up in the refreshing style of their appearances, and is equally appreciated at corporate conferences, seminars and workshops, as well as at cultural and educational events.
The World Technology Award nominees have spoken and presented at events and conferences from San Francisco to Seoul, Sydney to Tokyo, Chicago to New Orleans, and throughout Europe.
Their immediate focus is on interactive entertainment, digital culture, and emerging communication technologies. They are currently co-authoring a book on TNC Network's international GAMEHOTEL event series. Due to be released in 2006, it will explore the most promising threads of innovation and creativity in interactive entertainment, and will feature top game industry protagonists and leading innovators from design, music and film.
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MILLENNIUM PARK SHOWDOWN - LIVE TV/INTERNET EVENT
Long-time client AEC FutureLab, and Austrian national television ORF, approached TNC with the task of designing, directing, and producing a show promoting Europe's first publicly accessible, fully-immersive virtual reality environment, CAVE, during a 12-hour live Millennium TV event on New Year's Eve 1999.
Using a spectacular cross-media scenario, the interactive installments merged audiences on television, the Internet, and in the CAVE itself, successfully introducing central topics of advanced digital culture into a prime-time mainstream TV program. The broadly entertaining show was the grand finale of an extraordinary two-year built-up Internet serial and alternate reality game, featuring numerous key players of the worldwide digital scene.
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VOICEBUZZ - B2B INFORMATION & PROMOTION CAMPAIGN
An international consortium of technology and telecom companies, led by T-Mobile's research unit, contracted TNC Network to develop, produce, and implement a two-year B2B information campaign promoting a fresh image of state-of-the art speech technologies.
Relying on the combined power of a unique interactive game experience, attractive user scenarios, the industry's first dedicated weblog, and a powerful set of visual claims, the campaign turned the complex, technical matters into compelling stories, and positioned advanced speech technology as a leading interface solution, complying with key consumer trends.
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ANALYSIS & COACHING
TNC Network completes its content development, production, and event design services with comprehensive coaching and consulting activities targeted toward clients who seek advice and analysis in the dynamic field of digital communication.
10 years as a developer of innovative events, cross-media productions, and information campaigns have provided TNC Network ("The hottest place for digital creation and innovation," Idea Magazine, Tokyo) with a wealth of experience in how to best familiarize its clients' target audiences with the latest evolutions in interactive entertainment, digital culture, and emerging communication technologies.
During out-of-the box focus sessions, seminars and workshops, in high-value reports, scenarios, and case studies, TNC Network identifies and analyzes the relevant patterns and meanings in current trends and developments, helps evaluate and assess business opportunities, and provides the essential strategic vision to better forge a path through the shifting sands of new media and emerging communication technologies.
TNC Network has consulted with clients in industry, media and interactive entertainment, research, education, and culture. | clients | project selection |
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KUMQUAT - USER SCENARIO SUITE
Leading US telecom systems and software provider Comverse asked TNC Network to come up with a series of engaging and instructive user scenarios illustrating and demonstrating advanced value-added messaging services.
TNC Network developed a powerful, modular Flash-based communication solution incorporating a set of entertaining user scenarios designed to explain, and promote, the key qualities and core features of the services by focusing on the overall user experience.
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VISIONS OF MOBILE ENTERTAINMENT - B2B PRESENTATION ENVIRONMENT
Influential US messaging industry organization TMIA, and its European counterparts, turned to TNC Network to gather and deliver first-hand insight into wireless entertainment opportunities, with a focus on the latest trends of the booming Asian market environment.
Taking the shape of a video journey through the cities of Tokyo and Seoul, completed by an extravagant use of hand-operated toy figures, this out-of-the-box interactive presentation environment featured leading developers, service providers, and users from all walks of life, and spotlighted promising opportunities in the wireless entertainment marketplace.
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TRIMEDIA EU - MOBILE URBAN COMMUNICATION UNITS
A consortium of IT companies, software developers, and European broadcasters entrusted TNC with event supervision and evaluation within two European industrial research and development programs on media convergence and integrated messaging.
A series of large-scale events, including Berlin's Love Parade, were selected to test and promote pioneering mobile urban communication units, such as the Urban Jungle Pack prototype which gathers 3D surface and location information, and is then seamlessly integrated into a professional cross-media editing and broadcasting environment.
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INSTANT INSIDER - MULTIMEDIA ANIMATIONS FOR BROADCAST
German national broadcaster BR, in association with renowned national media and technology center ZKM, turned to TNC to create, design and produce a set of resolutely fun cross-media programs on the very near future of personal mobile data environments.
Based on an edgy high-tech fairy tale featuring an upstart 3G-service in its pilot testing phase in Tokyo, Berlin, and Helsinki, the series featured breath-taking motion graphics by renowned European and Japanese animators, and portrayed ubiquitous mobile messaging solutions as part of consumers' day-to-day urban experience.
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GENERATION ALPHA - REPORT ON NEW MEDIA CONSUMPTION & USER BEHAVIOR
Swiss federal office of communications commissioned TNC to produce a report on the key shifts in young user's media habits, and the relevant consequences for traditional broadcast networks.
User behavior and new media consumption habits were tracked during a series of international test shows, performed by one of Europe's first streaming media platforms, and interfaced with traditional broadcast media and instant communication technologies.
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THE SCREEN TURNED BLACK - TECHNO THRILLER & ALTERNATE REALITY GAME
A wide mix of international media partners, including Wired Magazine's online branch - HotWired, the BBC, German and French broadcasting corporations, Paris Technology Museum, and Japan's InterMedium Institute, commissioned TNC Network to create, produce, and distribute episodes and spin-offs of a ground-breaking international techno-thriller and alternate reality game.
Migrating from continent to continent over a period of two years, this wildly innovative cross-media entertainment series anticipated many of the formats that have since become common ground in the current mediascape. It culminated in an extensive live communication environment that linked a worldwide audience of over 400,000 media users and club-goers between Tokyo, Saint Petersburg, Berlin, Amsterdam, Paris, New York and San Francisco.
Listen to extracts of the spin-off CD THE SCREEN TURNED BLACK (RealPlayer):
The Screen Turned Black
California/Osaka
Virtual Fireworks
Body Sampling Step
Italian Recipe
Headcheese
Grandma on a Floppy
Open the Dog
Oh wow!
Radiomind, we miss you
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DIGITAL INSTINCT - SHOWROOM FOR INNOVATIVE DIGITAL MEDIA COMPANIES
The massive French national science & technology site (Cité des Sciences et de l'Industrie) in Paris contracted TNC to track down Europe's most innovative young companies in the field of emerging communication technologies, and then to develop a model to showcase them in a novel presentation environment.
In a setting explicitly designed to create a unique interaction between the public and the selected innovative start-ups, visitors were invited to take a glimpse behind the scene where they could witness the companies' day-to-day work in a unique hands-on atmosphere.
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ÜBERGAMER - CROSS-MEDIA FEATURE PROGRAM
German national broadcaster WDR turned to TNC Network for the production of an entertaining feature program targeted towards a young mainstream audience, providing an inside look into the buzzing scenes of interactive entertainment.
Blending the visions of leading video game designers, such as The Sim's Will Wright, with developers of mobile communication games, casual gamers, and professional tournament players, the program spotlighted the main reasons for the still growing fascination of interactive entertainment.
ÜBERGAMER is one of over 50 cross-media feature programs produced by TNC Network for the major European broadcasters on various themes of digital culture.
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PRIX ARS ELECTRONICA - INTERNATIONAL AWARD RE-BRANDING
The organizers of the world's largest and most renowned award for innovation and excellence in digital technology, Austrian Prix Ars, commissioned TNC to refresh the brand's image, and extend its appeal towards innovators in the young designer's scenes.
TNC Network integrated some of the world's most forward thinking digital luminaries into a dynamic selection and nomination process, created two new competition categories, and launched a smart word of mouth buzz campaign that significantly increased the award's international exposure among new target audiences.
Catalogue texts (web):
RESPECT! - Prix Ars Electronica | english | german |
(in: Prix Ars 2001, Springer New York/Vienna)
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PROJECT SELECTION
Catch a glimpse of a few select projects showing TNC Network's main services and fields of activity:
GAMEHOTEL - International Events on Games & Digital Pop Culture
ELECTROLOBBY - Conference & Showroom for Digital Culture & Lifestyle
MILLENNIUM PARK: THE SHOWDOWN - Live TV/Internet Event
THE SCREEN TURNED BLACK - Techno Thriller & Alternate Reality Game
VOICEBUZZ - B2B Information and Promotion Campaign
KUMQUAT - User Scenario Suite
VISIONS OF MOBILE ENTERTAINMENT - B2B Presentation Environment
INSTANT INSIDER - Multimedia Animations for Broadcast
TRIMEDIA EU - Mobile Urban Communication Units
DIGITAL INSTINCT - Showroom for Innovative Digital Media Companies
GENERATION ALPHA - Report On New Media Consumption & User Behavior
PRIX ARS ELECTRONICA - Re-Branding of International Award
ÜBERGAMER - Cross-Media Feature Program
URBAN VINYL SHOWCASE - Designer Toy Showcase & Conference
TNC's GLOBAL SOUNDTRACK - Weekly Radio Extravaganza
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CONTACT & MEDIA
If you wish to contact the TNC Network team, receive more information on how TNC Network can work with you, or learn more about its events, campaigns, focus sessions, workshops and seminars, please send a message to:
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TNC's GLOBAL SOUNDTRACK - WEEKLY RADIO EXTRAVAGANZA
Couleur 3, one of Europe's most innovative radio stations targeted toward an audience of young urban adults, turned to TNC Network for the production of an exclusive weekly program on digital culture & lifestyle.
Emerging out of a thrilling soundtrack of cool electronica rhythms, the show spotlighted some of the most original personalities of the worldwide digital scenes. And where else could you hear Neal Stephenson, author of cult novels "Snow Crash," "Cryptonomicon," and the "Baroque Cycle" contrasting himself with a tomato?
Listen to some shows (RealPlayer):
TNC's Global Soundtrack #1
TNC's Global Soundtrack #2
TNC's Global Soundtrack #3
TNC's Global Soundtrack #4
TNC's Global Soundtrack #5
TNC's Global Soundtrack #6
TNC's Global Soundtrack #7
TNC's Global Soundtrack #8
TNC's Global Soundtrack #9
TNC's Global Soundtrack #10
TNC's Global Soundtrack #11
TNC's Global Soundtrack #12
TNC's Global Soundtrack #13
TNC's Global Soundtrack #14
TNC's Global Soundtrack #15
TNC's Global Soundtrack #16
TNC's Global Soundtrack #17
TNC's Global Soundtrack #18
TNC's Global Soundtrack #19
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