TNC FINE EXPERIENCE DESIGN | TNC NETWORK
TNC Fine Experience Design is an agency specializing in advanced experience design, interactive entertainment and emerging communication technologies. It designs and produces innovative customer experiences for international clients in retail, entertainment and technology.
TNC Fine Experience Design was founded in 2014 as a spin-off of trailblazing TNC Network which has earned an international reputation since its launch in 1995 with its trend-setting events, retail spaces, showrooms, congresses, Internet and broadcast extravaganzas.
"TNC Fine Experience Design combines extensive expertise in both analysis and production, with its trademark cross-disciplinary approach, and its broad connections in business, entertainment, media and research", says executive producer and co-founder Tina Cassani."This sets it apart from traditional consultancies and creative agencies, and enables it to answer client directives in a unique and original way," adds co-founder and managing director Bruno Beusch.
TNC Fine Experience Design is a worthy partner for clients seeking to empower their communications strategy with innovative and effective solutions, developed with a healthy dose of vision, and a clear sense of purpose.
TRY STORE & TRY! - THE FUTURE OF SHOPPING
The unique discovery shopping experience Try Store has kicked off a highly successful, record-breaking sixth season. Designed, produced and operated by TNC Fine Experience Design for Switzerland's prime shopping malls Glattzentrum in Zürich-Wallisellen, Westside in Berne-Brünnen, Shoppyland Schönbühl, as well as Emmen Center near Lucerne, the Try Store is a ground-breaking shopping concept where consumers can discover, sample and rate new products.
Over 150 world-leading brands from the personal care, food and home care industries have chosen the elegant pop-up setting to present their latest releases, attracting hundreds of thousands of enthusiastic consumers.
The futuristic discovery shopping concept is produced in two versions: the original Try Store, launched in 2011, and the entirely re-designed TRY!, launched in 2017.
PROVIDING STRATEGIC VISION
Due to increased demand, TNC Fine Experience Design further expands its ongoing consulting and speaking activities, providing the essential strategic vision to better forge a path through the shifting sands of our rapidly changing consumer worlds.
For many years, TNC Fine Experience Design and TNC Network director Bruno Beusch (pictured below with Steve Ballmer, former CEO of Microsoft, Christoph Franz, former Chairman/CEO of Lufthansa, and Andreas Weigend, former chief scientist at Amazon) has identified the relevant patterns and meanings in current developments resulting from the rapid digitization of the marketplace.
SUMMER NIGHT ROOFTOP EXTRAVAGANZA
Following up on its successful shows and congresses in Paris, California and Zurich, Gamehotel, the innovative event series on interactive entertainment, owned and produced by TNC Network, launched a new format in Germany. The Gamehotel Boss Suite premiered at gamescom Cologne to provoke an electrifying mix of fun, style, and entertaining discourse.
On a beautiful summer evening, the penthouse of the futuristic Microsoft building overlooking Cologne‘s Rheinau harbor set the stage for the Gamehotel Boss Suite. Gamehotel director Bruno Beusch hosted a talk-show extravaganza featuring a roster of heavy hitters from the global interactive entertainment industry. The talkshow segued into an exclusive rooftop party to continue the conversation.
Gamehotel producer Tina Cassani says: „A world-class lineup celebrating the future of interactive entertainment and discussing fresh trends, all at a spectacular venue - the Gamehotel Boss Suite was the perfect warm-up to a great trade fair week.“ more