TRY STORE - SHOPPING OF THE FUTURE
A premium shopping mall contracted TNC Fine Experience Design to design, produce and operate a ground-breaking shopping experience blending mobile communication technologies, game dynamics and a stylish store-design.
The highly innovative Glatt Try Store is the latest in a series of successful concepts developed and produced by TNC Network and its spin-off TNC Fine Experience Design for clients in the retail and shopping mall business. Located in the heart of Glatt shopping center in Zurich-Wallisellen, the elegant showroom is explicitly designed to create a unique interaction between consumers and new food and cosmetics products. It is based on an over-arching engagement architecture that offers high replay value and customer loyalty dynamics. "The Try Store provides a glimpse into the future of shopping," says TNC Fine Experience Design co-founder and executive producer Tina Cassani.
TNC NETWORK EXPANDS
Due to increased demand, TNC Network further expands its comprehensive consulting, speaking and coaching activities.
TNC Network director Bruno Beusch (pictured below with Steve Ballmer, CEO Microsoft, Christoph Franz, Chairman/CEO Lufthansa, and Andreas Weigend, former chief scientist at Amazon) has spotlighted the increasingly important role interactive entertainment plays in brand communication, retail and marketing, in the media, as well as in service and product design, at recent B2B events and innovation workshops in London, Munich, Lisbon, Paris, and Zurich. During innovation workshops, keynote speeches and congresses, in articles, high-value reports, scenarios, and case studies, TNC Network identifies the relevant patterns and meanings in current developments, and provides the essential strategic vision to better forge a path through the shifting sands of our rapidly changing consumer, communication and entertainment worlds.
SUMMER NIGHT ROOFTOP EXTRAVAGANZA
Following up on its successful shows and congresses in Paris, California and Zurich, Gamehotel, the innovative event series on interactive entertainment, owned and produced by TNC Network, launched a new format in Germany. The Gamehotel Boss Suite premiered at gamescom Cologne to provoke an electrifying mix of fun, style, and entertaining discourse.
On a beautiful summer evening, the penthouse of the futuristic Microsoft building overlooking Cologne‘s Rheinau harbor set the stage for the Gamehotel Boss Suite. Gamehotel director Bruno Beusch hosted a talk-show extravaganza featuring a roster of heavy hitters from the global interactive entertainment industry. The talkshow segued into an exclusive rooftop party to continue the conversation. Gamehotel producer Tina Cassani says: „A world-class lineup celebrating the future of interactive entertainment and discussing fresh trends, all at a spectacular venue - the Gamehotel Boss Suite was the perfect warm-up to a great trade fair week.“ more
TNC NETWORK | TNC FINE EXPERIENCE DESIGN
TNC Network, with its spin-off TNC Fine Experience Design, is an agency specializing in interactive entertainment, experience design, and emerging communication technologies.
Founded in Paris in 1995, TNC Network has earned an international reputation with its trend-setting events, retail spaces, showrooms, congresses, cross-media productions, and consulting activities developed for clients in retail, media, industry, transportation, interactive entertainment, and research. "TNC Network combines extensive expertise in both analysis and production, with its cross-media approach, and its broad connections in business, media, entertainment, and research", says executive producer and TNC Network co-founder Tina Cassani."This sets it apart from traditional consultancies and creative agencies, and enables it to answer client directives in a unique and original way," adds TNC Network director Bruno Beusch.
TNC Network, with its spin-off TNC Fine Experience Design, is a worthy partner for clients seeking to empower their communications strategy with innovative and effective solutions, developed with a healthy dose of vision, and a clear sense of purpose. TNC Network's services include the design of fully-fledged events and retail spaces, the development of original cross-media concepts for retail companies, shopping malls, broadcast media and the Internet, and the development of custom-tailored communication solutions. Ongoing comprehensive consulting, speaking and coaching activities (more) complement these services.